Summary Report for:
41-9011.00 - Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Sample of reported job titles:
Demonstrator, Product Demonstrator, Merchandiser, In Store Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, Product Ambassador
Tasks | Tools & Technology | Knowledge | Skills | Abilities | Work Activities | Work Context | Job Zone | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment
Tasks
- Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
- Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
- Keep areas neat while working, and return items to correct locations following demonstrations.
- Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
- Sell products being promoted, and keep records of sales.
- Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
- Transport, assemble, and disassemble materials used in presentations.
- Identify interested and qualified customers in order to provide them with additional information.
- Practice demonstrations to ensure that they will run smoothly.
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Tools & Technology
Tools used in this occupation:
| Bar code reader equipment — Bar code scanners |
| Calculators or accessories — Calculators |
| Desktop computers |
| Digital cameras |
| Personal computers |
Technology used in this occupation:
| Electronic mail software — Email software |
| Internet browser software — Web browser software |
| Presentation software |
| Spreadsheet software |
| Word processing software |
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Knowledge
| Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
| Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
| English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
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Skills
| Reading Comprehension — Understanding written sentences and paragraphs in work related documents. |
| Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
| Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. |
| Speaking — Talking to others to convey information effectively. |
| Persuasion — Persuading others to change their minds or behavior. |
| Service Orientation — Actively looking for ways to help people. |
| Time Management — Managing one's own time and the time of others. |
| Instructing — Teaching others how to do something. |
| Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. |
| Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
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Abilities
| Oral Expression — The ability to communicate information and ideas in speaking so others will understand. |
| Speech Clarity — The ability to speak clearly so others can understand you. |
| Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. |
| Speech Recognition — The ability to identify and understand the speech of another person. |
| Near Vision — The ability to see details at close range (within a few feet of the observer). |
| Far Vision — The ability to see details at a distance. |
| Auditory Attention — The ability to focus on a single source of sound in the presence of other distracting sounds. |
| Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways. |
| Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. |
| Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
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Work Activities
| Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
| Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. |
| Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
| Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
| Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
| Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. |
| Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
| Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
| Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
| Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
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Work Context
| Spend Time Standing — How much does this job require standing? |
| Freedom to Make Decisions — How much decision making freedom, without supervision, does the job offer? |
| Telephone — How often do you have telephone conversations in this job? |
| Contact With Others — How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it? |
| Time Pressure — How often does this job require the worker to meet strict deadlines? |
| Deal With External Customers — How important is it to work with external customers or the public in this job? |
| Impact of Decisions on Co-workers or Company Results — How do the decisions an employee makes impact the results of co-workers, clients or the company? |
| Work With Work Group or Team — How important is it to work with others in a group or team in this job? |
| Frequency of Decision Making — How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization? |
| Level of Competition — To what extent does this job require the worker to compete or to be aware of competitive pressures? |
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Job Zone
| Title |
Job Zone Two: Some Preparation Needed |
| Overall Experience |
Some previous work-related skill, knowledge, or experience may be helpful in these occupations, but usually is not needed. For example, a teller might benefit from experience working directly with the public, but an inexperienced person could still learn to be a teller with little difficulty. |
| Job Training |
Employees in these occupations need anywhere from a few months to one year of working with experienced employees. |
| Job Zone Examples |
These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, pharmacy technicians, salespersons (retail), and tellers. |
| SVP Range |
(4.0 to < 6.0) |
| Education |
These occupations usually require a high school diploma and may require some vocational training or job-related course work. In some cases, an associate's or bachelor's degree could be needed. |
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Interests
Interest code: ESR
| Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
| Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others. |
| Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. |
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Work Styles
| Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
| Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
| Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
| Attention to Detail — Job requires being careful about detail and thorough in completing work tasks. |
| Integrity — Job requires being honest and ethical. |
| Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations. |
| Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
| Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
| Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
| Persistence — Job requires persistence in the face of obstacles. |
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Work Values
| Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. |
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Related Occupations
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Wages & Employment Trends
National
| Median wages (2006) |
$10.65 hourly, $22,150 annual |
| Employment (2006) |
105,000 employees |
| Projected growth (2006-2016) |
Faster than average (14% to 20%)
|
| Projected need (2006-2016) |
49,000 additional employees |
State & National
Source: Bureau of Labor Statistics 2006 wage data
and 2006-2016 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2006-2016). "Projected need" represents job openings due to growth and net replacement.
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