Summary Report for:
11-9199.05 - Online Merchants
Plan, direct, or coordinate retail activities of businesses operating online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
This title represents an occupation for which data collection is currently underway.
Tasks | Interests | Work Values | Wages & Employment
Tasks
- Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping websites.
- Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Purchase new or used items from online or physical sources for resale via retail or auction web site.
- Receive and process payments from customers, using electronic transaction services.
- Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- Compose images of products, using video and still cameras, lighting equipment, props, or photo and video editing software.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions and complaints about products, policies, or shipping methods.
- Design customer interface of online storefront, using web programming and e-commerce software.
- Determine location for product listings to maximize exposure to online traffic.
Interests
Interest code: ECR
| Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. |
| Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow. |
| Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. |
Work Values
| Independence — Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
| Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
| Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
Wages & Employment Trends
National
Median wages data collected from Managers, All Other.
Employment data collected from Managers, All Other.
| Median wages (2008) | $43.38 hourly, $90,230 annual |
| Employment (2006) | 870,000 employees |
| Projected growth (2006-2016) | 
Average (7% to 13%)
|
| Projected need (2006-2016) | 233,000 additional employees |
State & National
Source: Bureau of Labor Statistics 2008 wage data
and 2006-2016 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2006-2016). "Projected need" represents job openings due to growth and net replacement.