Summary Report for:
11-2011.01 - Green Marketers
Create and implement methods to market green products and services.
This title represents an occupation for which data collection is currently underway.
Tasks
- Develop comprehensive marketing strategies, using knowledge of green energy products, markets, and regulations.
- Develop branding or sales initiatives for green energy products.
- Analyze green energy marketing or sales trends to forecast future conditions.
- Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences or meetings to promote green energy, environmental protection, or energy conservation.
- Conduct energy pricing analyses for specific clients or client groups.
- Conduct research on consumer opinions and marketing strategies related to green energy technologies.
- Consult with clients to identify potential energy efficiency opportunities or to promote green energy alternatives.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of, and participation in, green energy initiatives.
Wages & Employment Trends
National
Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
| Median wages (2008) | $38.57 hourly, $80,220 annual |
| Employment (2006) | 47,000 employees |
| Projected growth (2006-2016) | 
Slower than average (3% to 6%)
|
| Projected need (2006-2016) | 13,000 additional employees |
State & National
Source: Bureau of Labor Statistics 2008 wage data
and 2006-2016 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2006-2016). "Projected need" represents job openings due to growth and net replacement.