Details Report for:
11-2011.01 - Green Marketers
Create and implement methods to market green products and services.
This title represents an occupation for which data collection is currently underway.
Tasks | Education | Wages & Employment | Additional Information
Tasks Save Table (XLS/CSV)
- Develop comprehensive marketing strategies, using knowledge of green energy products, markets, and regulations.
- Develop branding or sales initiatives for green energy products.
- Analyze green energy marketing or sales trends to forecast future conditions.
- Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences or meetings to promote green energy, environmental protection, or energy conservation.
- Conduct energy pricing analyses for specific clients or client groups.
- Conduct research on consumer opinions and marketing strategies related to green energy technologies.
- Consult with clients to identify potential energy efficiency opportunities or to promote green energy alternatives.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of, and participation in, green energy initiatives.
- Identify marketing channels for green energy products or services.
- Monitor energy market or regulatory conditions to identify buying or other business opportunities.
- Revise existing marketing plans or campaigns for green products or services.
- Write marketing content for green energy web sites, brochures or other communication media.
- Conduct market simulations for wind, solar, or geothermal energy projects.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Generate or identify sales leads for green energy.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Monitor energy industry statistics or literature to identify trends.
- Prepare renewable energy communications in response to public relations or promotional inquiries.
Education
Education data collected from Advertising and Promotions Managers.
 Percentage of Respondents |
Education Level Attained |
|---|---|
76   |
Bachelor's degree or higher |
| 18 |
Some college |
| 7 |
High school or less |
Source: Bureau of Labor Statistics
survey of employees aged 25-44.
Wages & Employment Trends
National
Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.
| Median wages (2008) | $38.57 hourly, $80,220 annual |
| Employment (2008) | 45,000 employees |
| Projected growth (2008-2018) | 
Little or no change (-2% to 2%)
|
| Projected job openings (2008-2018) | 10,500 |
| Top industries (2008) | Professional, Scientific, and Technical Services (21% employed in this sector)
Self-Employed (17%)
Information (14%)
|
State & National
Source: Bureau of Labor Statistics 2008 wage data
and 2008-2018 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Advertising, marketing, promotions, public relations, and sales managers
. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2010-11 Edition.