Skip navigation

Details Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

View report: Summary  Details  Custom

Tasks  |  Education  |  Wages & Employment  |  Additional Information

Tasks   Save Table (XLS/CSV)

  • Develop comprehensive marketing strategies, using knowledge of green energy products, markets, and regulations.
  • Develop branding or sales initiatives for green energy products.
  • Analyze green energy marketing or sales trends to forecast future conditions.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Analyze the effectiveness of marketing tactics or channels.
  • Attend or participate in conferences or meetings to promote green energy, environmental protection, or energy conservation.
  • Conduct energy pricing analyses for specific clients or client groups.
  • Conduct research on consumer opinions and marketing strategies related to green energy technologies.
  • Consult with clients to identify potential energy efficiency opportunities or to promote green energy alternatives.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of, and participation in, green energy initiatives.
  • Identify marketing channels for green energy products or services.
  • Monitor energy market or regulatory conditions to identify buying or other business opportunities.
  • Revise existing marketing plans or campaigns for green products or services.
  • Write marketing content for green energy web sites, brochures or other communication media.
  • Conduct market simulations for wind, solar, or geothermal energy projects.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Generate or identify sales leads for green energy.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Monitor energy industry statistics or literature to identify trends.
  • Prepare renewable energy communications in response to public relations or promotional inquiries.

back to top

Education

Education data collected from Advertising and Promotions Managers.


Percentage of Respondents
Education Level Attained
76   Bachelor's degree or higher
18   Some college
  High school or less

Source: Bureau of Labor Statistics external site survey of employees aged 25-44.

back to top

Wages & Employment Trends

National

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2008) $38.57 hourly, $80,220 annual
Employment (2008) 45,000 employees
Projected growth (2008-2018) Little or no change (-2% to 2%) Little or no change (-2% to 2%)
Projected job openings (2008-2018) 10,500
Top industries (2008)

State & National

          CareerOneStop

Source: Bureau of Labor Statistics 2008 wage data external site and 2008-2018 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.

back to top

Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

back to top