How do they match: Writers and Authors

  • Writers and Authors

  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.

  • Conduct research to inform art, designs, or other work.