How do they match: Art Directors

  • Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

  • Design layouts for print publications.