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How do they match:
Search Marketing Strategists
10
Alternate Occupation Titles
Digital
Media
Planner
Interactive
Media
Marketing Director
Interactive
Media
Marketing Specialist
Interactive
Media
Marketing Strategist
Internet
Media
Planner
New
Media
Strategist
SEO
Manager
Search Engine Optimization
Manager
Social
Media
Specialist
Social
Media
Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products, or
services
in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent
and
measure outcomes for ongoing optimization.
11
Tasks
Manage
tracking
and
reporting of search-related activities
and
provide analyses to marketing executives.
Conduct market research analysis to identify search query trends, real-time search
and
news
media
activity, popular social
media
topics, electronic commerce trends, market opportunities, or competitor performance.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social
media
Web sites.
Coordinate with developers to optimize Web site architecture,
server
configuration, or page construction for search engine consumption
and
optimal visibility.
Create content strategies for digital
media.
Evaluate new emerging
media
or technologies
and
make recommendations for their application within Internet marketing or search marketing campaigns.
Execute
and
manage
communications with digital journalists or bloggers.
Execute or
manage
banner, video, or other non-text link ad campaigns.
Execute or
manage
social
media
campaigns to inform search marketing tactics.
Implement online customer
service
processes to ensure positive
and
consistent user experiences.
Resolve product availability problems in collaboration with customer
service
staff.
1
Detailed Work Activity
Provide customer
service
to clients or users.
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Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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Site updated April 16, 2024
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