How do they match: Public Relations Managers

  • Marketing and Communications Manager

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Produce films and other video products, regulate their distribution, and operate film library.
  • Develop, implement, or maintain crisis communication plans.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

  • Develop contingency plans to deal with organizational emergencies.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.