How do they match: Advertising and Promotions Managers

  • Media Director
  • Media Promoter

  • Prepare and negotiate advertising and sales contracts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

  • Prepare financial documents, reports, or budgets.
  • Prepare operational budgets.